Equity management
ESOP Management- Fund management
Liquidity Solutions - Fund managementESOP Consulting
- Fund managementFund Management
TL;DR
Most founders choose their equity management software in an afternoon, during the week they incorporate, on the recommendation of whoever sent the first Slack message. Then it sits there for four years, quietly accumulating grants, SAFEs, conversions and vesting schedules, until a Series B auditor asks for an ASC 718 expense report and finance discovers the feature lives two pricing tiers up.
That is the real cost of this decision. Not the subscription. The switch.
This comparison covers the seven equity management platforms actually worth shortlisting in 2026, with pricing taken from each vendor’s own published pages, review data from G2’s Equity Management category as of August 2026, and more usefully a clear map of which compliance requirement forces an upgrade at which stage. Every pricing figure here is dated and sourced. Where a vendor doesn’t publish a number, we say so rather than guessing.
Top equity management platforms compared
Platform
Best for
Starting price (published)
Free plan
Qapita
Seed to IPO, global structures
Free tier for funding upto $1M or 25 stakeholders: Surge: $1600, Growth: $3000 & Enterprise: Quote based
Yes - to 25 stakeholders and $1M raised
Carta
US venture-track startups
Free tier for funding upto $1M or 25 stakeholders; paid plans quote-only
Yes - to 25 stakeholders and $1M raised
Pulley
Seed-stage founder experience
$1,200/yr (Startup, 25 stakeholders)
No
Ledgy
Europe and UK
Free (Launch, to 50 stakeholders); Scale from €3,000/yr
Yes
Morgan Stanley at Work (Shareworks)
Enterprise and pre-IPO
Not published
No
Cake Equity
International growth companies
Free (5 stakeholders); Build $1,000/yr
Yes
Eqvista
Budget-conscious
Free to 20 shareholders; then $2/shareholder/month
Yes
What is equity management software?
