What is Equity Management | Everything You Need to Know

Written By:
March 11, 2024

Founding a start-up within itself is filled with a multitude of hurdles. Though passion serves as fuel, it can be arduous to work through numerous problems simultaneously, whether it is finding a compelling vision, getting together the right team, or making the product great, founders constantly will have things on their mind, while getting their company off the ground. This is where equity management software comes in.  

As companies evolve from startups to mid-segment entities and established corporations, the need for robust equity management software becomes increasingly apparent.  Companies are increasingly leveraging equity compensation plans to incentivize employees, align their interests with those of the organization, and foster a sense of ownership.  

However, manually managing equity plans can be complex, time-consuming, and prone to errors, underscoring the growing importance of dedicated equity management software. These solutions streamline the entire equity lifecycle, ensuring compliance, enhancing transparency, and empowering companies to optimize their equity strategies for long-term success.  

What is an Equity Management Software?

Equity management software are specialized tools designed to assist in managing and tracking of equity-related activities within the organization, such as equity plan administration, compliance reporting, captable management, accounting integration and more. Additionally, it helps provide detailed solutions for companies to manage their equity compensation plans, like restricted stock units, stock options, and employee stock ownership plans (ESOPs).  

To qualify for inclusion in the category, a company’s product must provide cap table features, allow equity issuance and governance, and model potential growth and exit scenarios.  

Importance of Equity Management Software

Equity management software serves as a centralized platform for handling equity-related tasks such as cap table management, compliance reporting, and employee stock plans. Automation lies at the core of these systems, significantly reducing errors and enhancing efficiency in managing complex equity structures. These tools empower decision-makers to monitor ownership structures, investor relations, and employee incentives effectively, fostering growth and stability within organizations.

7 Best Equity Management Software for Startups in 2024

1. Qapita

Qapita is one of the top equity-management software, with a customer base of over 2,200 rapidly growing companies. Qapita is a Singapore-based company that provides a comprehensive platform for managing equity ownership and liquidity for startups, founders and investors. Qapita focuses heavily on simplifying and digitizing the process of issuing, managing and trading equity.  

Utilizing the user-focused platform, founders can efficiently distribute equity to employees, investors can track and manage investment portfolios and shareholders can access liquidity options.

By leveraging technology and automation, Qapita empowers stakeholders to streamline equity management, gain real-time insights and reach the full potential of the value of their equity in a transparent and secure manner.  

2. Carta

Carta is one of the leading equity management platforms, particularly in the venture eco-system. Its main mission is to help companies manage electronic securities and cap tables. It mostly works in the software and IT industries, pioneering the Carta has helped build proprietary tools to perform valuations, allowing the tax and equity compliance processes to be fully automated.  

Recently, Carta has launched Total Comp, which is a compensation management platform, with benchmarks, leveling, scorecards, rewards and more. Additionally, Carta supports management of diverse structures of equity, with offerings like Carta Launch- a free fundraising and equity management tool for early-stage companies. Overall, Carta supports more than 30,000 companies, and values over $2.2T in private assets.  

One of the key benefits of Carta is its expertise in handling diverse equity structures, along with intensely set distribution rules, which sets it apart. It has an ability to accommodate any unique requirements of different companies.  

3. Trica

Trica Equity focuses on simplifying equity management through stock options and cap table management solutions. It is used by more than 500 companies, situated in India, USA and Singapore, including B+ startups, unicorns and pre-IPO companies. A key upside of using Trica is its customer-focused approach, with startup friendly prices and tailored features focusing on growth of early-stage companies.  

4. Pulley

Pulley is a cap table platform that aims to give founders and employees the necessary tools and knowledge to make more-informed and overall better decisions about their equity, even before they get recorded on the cap table.  

The fundraiser model available to users allows one to compare different dilution scenarios with much ease, whilst recording any information needed.  

Additionally, Pulley places a lot of importance on transparency with employees, through a dashboard that breaks down taxes and vesting. By supporting end-to-end workflows and integrating with users’ HRIS platform, Pulley makes updating cap tables extremely seamless.  

5. Cake Equity

Cake Equity, based off Australia, allows users to set up cap table with much ease. With utmost flexibility, Cake allows users to invite stakeholders from across the world, whilst handling legal, compliance and tax issues for any region.  

Additionally, Cake gears its solutions to be useful and cheap, making it even more start-up friendly than it was. It also helps organize any company’s next raise, by allowing users to use its platform to send offers to investors, store documents, sign digitally, and access legal notes at any time to ensure compliance. Cake allows users to be cloud-based, with ease.  

6. Ledgy

Ledgy is a Swiss-based equity management and cap table software designed particularly for early-stage, high-growth companies. It offers a comprehensive platform that simplifies management of equity ownership, employee stock options and convertible notes.  

It provides real-time cap table tracking, equity dilution modeling and compliance management features. The user-friendly interface and automation capabilities help streamline administrative tasks, and efficiently manage equity-related processes.  

Ledgy’s platform also offers investor relations tools, reporting features, communication features to facilitate transparency and collaboration with stakeholders. With robust solutions, Ledgy simplifies equity management processes for startups, venture capital firms and investors.  

7. Rule Zero

Rule Zero gives users access to Hissa, an all-in-one equity management platform. Hissa is a flexible software platform that allows users to bend it to their needs, helping them plan fundraising, automate share issue processes and account for growth. With a user-focused interface and powerful features, Rule Zero essentially provides individualized solutions for any user. By automating multiple tasks, Hissa makes management of equity and cap tables much easier, while also making transactions easier.  


Equity management can grow to be more and more tedious as the team size grows. With so many facets to look after, having the best company by your side is of utmost importance. Whether it is increasing efficiency, or making the company’s decisions more transparent, equity management companies can be an asset to any early-stage or high-growth company. Hence, looking at all features given and comparing costs to use-cases will give any user the solution to all answers.  

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